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A Mitsubishi Dealership Launches “Jihad” on the Competition

In Afghanistan, International politics, Iraq War, Media Criticism, religion & politics, Technology, Terrorism on October 4, 2006 at 12:00 am

Jihad proclaimed in radio ads. This article reads like the Onion.

From Tim Feran, at the Columbus Dispatch:

“Some Columbus radio stations have rejected as insensitive an advertisement for a car dealership that invokes Islamic references…

In the spot, Keith Dennis of Dennis Mitsubishi talks about “launching a jihad on the automotive market.”

Sales representatives “will be wearing burqas all weekend long,” the ad says. One of the vehicles on sale “can comfortably seat up to 12 jihadists in the back.”

“Our prices are lower than the evildoers’ every day. Just ask the pope! ” the ad says. “Friday is fatwa Friday, with free rubber swords for the kiddies.”

Jeff Wilson, general manager of Radio One stations WCKX (107.5 FM), WJYD (106.3 FM) and WXMG (98.9 FM), doesn’t intend to air the spot.

“We won’t play that,” Wilson said. “With no disrespect to their creativity or their desire to build business, everything we’re about is promoting the values of diversity. To air things of that sort would go against our mission statement.”

Representatives of WSNY (94.7 FM), WBNS (97.1 FM), WWCD (101.1 FM), WJZA/WJZK (103.5/104.3 FM), and WODB (107.9 FM) also said they won’t air the ad.

But Aaron Masterson, general manager of Dennis Auto Point, which writes and produces its own commercials, promised that the commercial will air.

“It starts next Friday morning,” Masterson said. “… “We made it very clear we wanted market saturation to get the point across.” …

The president of the Columbus chapter of the Council on American-Islamic Relations, doesn’t think terrorism is to be taken lightly…

“Using that as a promotional pitch when so many are dying from the criminal activity of suicide bombers, that’s not funny,” Mobin-Uddin said. “I don’t think it’s appropriate when it causes real pain. It exploits or promotes misunderstanding in terms already misunderstood or misused. That type of ad does nothing but promote discord in a very difficult time. The timing is just amazing. Maybe that’s part of the shock value.”

When Dennis previewed the commercial Wednesday for radio executives, Masterson said, “everybody in the room thought it was very funny…”

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