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FTC Let’s Industry Write The Rules (Sounds Like Bush’s Energy and Banking Regulators)

In Consumerism, Culture of Corruption, Economic Justice, Food Justice, Freedom of Speech, International politics, International Public Health, Laws & Regulation, Media Criticism, Misc., US Politics on February 12, 2007 at 10:21 am

Subject matter may be a bit odd to some, but it’s just another example of Bush Administration letting industry “self-police.” Banking and energy are two very clear parallels where the Administration has let industry police itself by turnig a collective blind eye to its own misgivings.

The Physicians Committee for Responsible Medicine has written to the Federal Trade Commission asking the agency to ban cheese advertising during children’s TV shows… Cheddar cheese gets 73% of its calories from fat, the PCRM claims, and thus is not an acceptable food to be promoted to kids during the obesity epidemic… The PCRM wants the FTC to copy the United Kingdom, which has recently banned cheese and other fatty foods from British kids TV. Kellogg and Kraft in the U.S. in November became part of a coalition of food marketers who pledged to devote 50% of their advertising targeting kids to only healthful products… In a recent interview with Brandweek (Feb. 5), FTC chief Deborah Platt Majoras said she would rather see the industry regulate itself than force the FTC to act.

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